Many of us log into websites as part of our daily routine, never realizing what keeps us
hooked to our digital devices. From a mobile screen to a web page, we have UX designs everywhere and this is
what makes UX designers special.
A UX design is a computer drawn image with a beautiful background and a captivating design which provides a
user-friendly interface to work on. Without a proper UI or UX, we don’t even tend to look back at a screen.
A person who uses Facebook, will stop using it, if the screen looks plain with no images and background.
This is where the importance of UX pitches in. Similarly, a simple app like Uber or Ola, where a single
screen handles booking a cab to paying the amount, is what makes the app more user-friendly. And this is
something, UX makes it possible. So, there is a list of skills related to this line of work. Take a look at
Luke is currently a Product Director at Google and founded start-ups which were later
acquired by Google and Twitter respectively. Prior to this, he built his resume at eBay, Yahoo, NCSA and
Benchmark Capital. A graduate from the University of Illinois, he is now an internationally recognized
digital product leader who has designed and built software used by billions and billions of people around
He is also an author of three popular Web design books (Mobile First, Web Form Design & Site-Seeing: A
Visual Approach to Web Usability) and has written many articles on topics: digital product design and